Rule #2. Make sure your website design make it easy for the visitor to find the navigation buttons. If a customer has to search for a navigation button to find information about the company or the navigation buttons are not working, the visitor may get frustrated and leave you website.
As a rule of thumb, your navigation buttons should be on the left side of your web page because the majority of people read from left to right. Think about reading a newspaper or a book. You look at the headlines then you read from the left to the right.
Rule #3. When visitors are browsing your site, have a clear indication for the visitor of where they are on your website and how to get to other parts.
You may want to put a link on each page that the visitor clicks to take them to the home page or another page relating to the information currently viewing. In other words do not confuse your visitor or your visitor may just click off the website totally.
Rule #4. When designing your website pay close attention to loading time, the time it takes your web pages to load. You can reduce loading time by reducing graphics on each page. A good website design should load under twenty seconds.
The longer it takes the pages to load the more frustrating it can be to the visitor. People want it yesterday not today and definitely not tomorrow.
Rule #5. Use a font that is common to all web browsers and easy to read. You have to think of your market. If you are selling a product or service that is used by older individuals you may want to increase the font.
Most of us are not going to get younger and with age, we find our eye sights are not what they use to be.