WEBSITE
OPTIMIZATION/MARKETING
You may have recently launched a website or are about to launch
a site that’s currently under development, but you have not
given any thought to search engine optimization (SEO) until now.
If so, then you may feel a bit overwhelmed. There is no shortage
of articles and information about SEO online. Even a minimal
amount of digging can give you a bad case of information
overload which can leave you wondering how to apply various SEO
strategies to your new website after it’s live, or even if it’s
possible.
Small-to-medium-sized companies may not realize they need to budget for
SEO for many different reasons including the fact that they’ve never
heard of SEO until after their website is complete. The good news
is, in most cases, you do not need to delay the launch of your site
because you did not implement SEO. You should, however, take immediate
action to correct the situation.
The Internet has basically taken over every other
marketing venue in terms of spending. The importance of being visible
online is crucial to the success of a company, whether brick and mortar
or with an exclusively online market.
Being at the top of Google and Yahoo! organic search is the
top priority for just about every online marketing company that knows
what that top placement would mean to a company. The difference between
being at position#1 and #11, in many cases, means the difference between
a profitable company and a company scraping by.
Stay away from agencies/companies that guarantee top rankings.
If you’ve been in the business long enough, you know that there are
few guarantees with search engine marketing. No company can guarantee
top natural rankings on Google, Yahoo!, MSN or any other search engine.
Agencies/consultants can, in fact, guarantee that you’ll be able to
generate traffic via paid alternatives such as pay-per-click or paid
inclusion but never via search engine optimization.
MJK Web Services will help optimize your
website so your local business will show up on the
top of Google and Yahoo! when somebody searches for
your product or service. This service is
included in all of our website design packages.
This feature alone will save
you hundreds and even thousands of dollars a year!